On a regular basis, service professionals ask me to tell then the top service marketing strategy that I’ve seen. Without batting an eyelid, I can confidently respond with the fact that the most powerful service marketing strategy has very little to do with direct mail, blogs, referrals or any trickery.

You see, before any of these areas can actually have an effect on your professional service business, you’ve got to uncover and communicate how your practice or service business is different from all the other similar business that claim to do what you do.  You’ve got to get out of the ‘commodity’ business and stake your claim on a simple position or idea in the mind of your prospective client.
.

This is what I mean…

.
I’ve got a client who provides custom website design services. Essentially, my client uses tools to create custom websites for local business owners. This is often difficult to explain and can be even harder to attach a price to, making it difficult for a prospective local business owner to compare different companies.

As a way to differentiate his business, my client has started to offer something called Custom Coaching. Custom Coaching is a unique mix of programming and training. The best part I believe is that no one else offers anything like this. His local business prospects like the idea and ask to learn more. Based on what I heard last, this single point of difference has opened up a lot of doors for my client.

What can you do to make what you offer as a service different and unique and that will get clients to pre-qualify themselves to work with you?
.
Update: Webinar for Winners get more information here
.